Northern California Surf

I took a recent surf trip to Nicaragua and met surfers from all around the globe and when we told them we came from San Francisco everyone's reaction was the same, "You guys are hardcore."  It's an easy thing to surf in board shorts on a beautiful sunny day when the water is 70 degrees.  It's another thing to suit up in a head to toe 3mm thick wetsuit and paddle into freezing cold water on a grey day in known shark country.  It's what I love though, Northern California offers world class surfing, so who cares if it's freezing, suit up and paddle out!

The 3rd image in my series about the things I love most about living in California.  This is a portrait of Chris Reardon, a California resident, artist, and surfer.  You'll probably run into him in the water paddling out in Bolinas or walking through the Mission where he lives and works.

Top Secret Project

I had a blast working with a San Francisco agency in a rebrand for their team but it's top secret so I can't tell you who or when or how this all came to be just yet.  I can tell you that the idea and inspiration were big and budget wasn't... as big, which forced us to get creative on how we would approach this shot - a challenge I always love.

The team was awesome to work with and I think in a few weeks I'll post a behind the scenes for this shoot so you can get an idea of just how we put this thing together.

Thanks to Shannon Dunn for sourcing enough wardrobe for all these people.

Tide and Pool Summer 2013

Happy to announce a new brand launched this year called Tide and Pool.  My super talented stylist/fiance Jesse Silver styled and I photographed the campaign.  We spent a couple days down in San Diego shooting their brand launch.  They're starting their season off with some stylish and high quality beach towels.  Check out their site here:  http://www.tideandpool.com/ and enjoy some of my favorite images from the shoot below.